30 January - 3 February 2025 | Hotel Clarks Amer, Jaipur
Prathyusha Agarwal is the Chief Marketing Officer at Zee Entertainment Enterprises Limited (ZEEL), driving viewer led brand and business growth for the company. She has been a part of the ZEEL family since January 2017 and leads the marketing function for the Domestic Broadcast business while spearheading key strategic initiatives and driving marketing capabilities across the company. At ZEE, she spearheads business transformation initiatives and the brand growth mandate, which have resulted in increased network share for India’s leading media and entertainment powerhouse. Under her leadership, ZEE has received several accolades including being recognized as the only Indian Content brand to be felicitated at the prestigious World Branding Forum (WBF), bagging the Marketing Team of the Year award at the Indian Marketing Awards, and being felicitated with a silver for its campaign ‘The Great Indian Middle Class Awakening’ on Zee TV in the Corporate Advertising Category at the Effies 2019, amongst many others.
