AMBI PARAMESWARAN

WRITER & BRAND STRATEGIST

Ambi Parameswaran is an independent brand strategist and founder of Brand-Building.com a brand advisory. In a career spanning four decades he has worked on a diverse range of Indian and MNC brands. He was until recently the Executive Director and CEO of FCB Ulka, one of India’s largest advertising agencies. He is a best-selling author of several books on consumers, brands and advertising. His latest book, Nawabs Nudes Noodles – India Through 50 Years of Advertising, looks at the rapidly changing Indian society through the lens of advertising.