Suhel Seth is the CEO of Counselage, a branding and marketing consultancy. He advises chairmen and CEOs across the globe working for companies such as Tata Sons, Reliance Industries, Mahindra & Mahindra, Hero MotoCorp, Coca Cola, GMR and Max India amongst others. He sits on the boards of Coca Cola, Reliance Jio, IMG Reliance and Samsung. He is an author of three Indian bestsellers, a prolific stage and screen actor having acted in 167 plays and worked in films with directors such as Sanjay Leela Bhansali, Mahesh Bhatt and Zoya Akhtar. He is a well-known television commentator and has over 5 million followers on Twitter.