Amitabh Kant

Amitabh Kant

Senior Civil Servant

Amitabh Kant is the Chief Executive Officer of NITI Ayog. He was previously the Secretary of the Department of Industrial Policy and Promotion for the Government of India, where he led two of the government’s major campaigns to attract investments and create jobs: Make In India and Start Up India. He is the author of Branding India: An Incredible Story and has been a key driver of the ‘Incredible India’ and ‘God’s Own Country’ campaigns, which positioned and branded India and Kerala state as leading tourism destinations.



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